Dan Brown’s Instagram

Dan Brown is the author of The Da Vinci Code and many other worldwide bestselling novels. For several years I ran his Instagram page in collaboration with his team: I created the graphics, wrote the copy, posted according to a schedule, and monitored user engagement. When I started, there were 1000 followers; when I stopped, there were over 100,000. I had a lot of fun creating riddles and puzzles for his super-avid global fanbase.

Below you can see some of the grid posts I created, or you can visit the live page at instagram.com/authordanbrown — I no longer run it, but someone has kept the concept going.

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